PayPerClick Advertising

Pay-Per-Click (PPC) Advertising - A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine's results page or homepage and is then taken to the advertiser's website.

Pay-per-click (PPC) Are those that offer the marketing option called "pay-per-click" to users. PPC is defined as the guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their landing page; therefore, the term "pay per click".

A simple definition of Pay Per Click (PPC) is the placement of an ad on a search engine results page or web page that appears for specified keywords or key phrases. The advertiser pays a pre-determined price (or bid amount) whenever a visitor who lands on that page clicks on the ad you have placed there. That’s why they are termed “pay per click” because you only pay when the visitor clicks on your ad.

PPC is the favored method used by many Web marketers because it usually guarantees immediate results. The aim of Pay Per Click (PPC) search engine marketing is to drive targeted traffic to your website and that’s exactly what it does if used correctly.

When you first register your keywords with the search engine you have chosen (and some large businesses will have upwards of thousands of keywords they use), you will also specify the maximum amount you are willing to bid for those keywords. The price of a keyword can range anywhere from 1 cent to $10 or more, depending upon its popularity as a search term and the search engine itself.

A PPC Search Engine enables you to list your website at the top of specific search engine results. Your positioning depends on the keywords you want associated with your site and the amount you are prepared to budget towards your listing.

It's almost like an auction for top spot where advertisers bid against each other for higher positions with regard to the use of specific Keywords. In other words, the higher your bid, the higher your site is placed. However, unlike a newspaper ad, you only pay when a web-user actually clicks on your listing and connects through to your site.

Tip:

What most advertisers don't know though is that being in the #1 top position is not always the best. Recent studies done by Fresh Traffic Web Solutions have in fact proven that often times the 3rd position has attracted greater conversion rates.

What is Pay Per Click Advertising ?

How Pay Per Click Advertising Campaign Work ?